Streeters Set Designer Sean Daly has been the mastermind behind the exciting backdrops and custom props of Call It Spring's campaigns for years. He has taken the brand from the sunny beaches of California to the vast deserts of Texas, a cabin in the woods to road tripping in a rocking tour bus. In their most recent venture, Daly proves that space is the place for the brand's Winter 2013 campaign.
In his work with Call It Spring, Daly draws inspiration from the moments of life in which bonds between friends are created and memories made. In Call It Spring's Winter 2013 campaign, he looks at the wonder of outer space through a playful lens. Taking place in astro-centric New York City landmarks, the campaign follows a group of friends, donned in astronaut helmets and armed with ray guns, as they set out seeking a space-bound adventure. Daly sets the scene with vintage props and toys glorifying classic films' astronautical heros such as Buck Rogers and Flash Gordon, and even one of our favorite plucky visitors, E.T. Creating a mix of playfulness and nostalgia, the Set Designer has the great ability to draw on life experiences that are honest, energetic and forever memorable.
Sean Daly has been a driving member of the Call It Spring team, bringing a unique and lively aesthetic to the brand. Call It Spring's Senior Art Director Reanna Evoy and Senior Marketing Manager Véronique Guertin shared with us what it is like to work with the talented Set Designer.
"Sean Daly is my prop stylist soul mate. His enthusiasm is contagious and his creativity knows no bounds. Like an effervescent pop, Sean's styling always brings something special to the final image. Whether it's a complicated set or a simple prop, he always makes the right contribution. I trust Sean implicitly and appreciate his clever creations when producing beautiful imagery - let's call it "Operation: Make Things Amazing." - Reanna Evoy, Senior Art Director
"Sean does not only bring images to life with an incredible sixth sense for details, he brings a remarkable dynamism and positive attitude to any set. He's got excellent initiative and if you ask he'll give you the moon." -Véronique Guertin, Senior Marketing Manager.
Streeters artist Emma Roach created the Set for the new Hugo Boss Christmas 2013 campaign featuring models Lily Donaldson and Ryan Burns.